Everything about the ERGObaby is made for comfort. The straps make sure baby's weight is distributed to your hips and shoulders (instead of your back), and it's specifically engineered to make sure baby sits pretty - with correct positioning of the hips and spine. Unlike many carriers that have baby supported by a piece of fabric under the crotch when upright, the ERGObaby ensures a more proper seated position. Is it the most stylish option out there? No, but it might be the most comfy.