How to Study

Related Industries & Professions Products

• Amazon.com: Get Big Fast
  
  In Amazon.com Jeff Bezos built something the world had never seen. He created the most recognized brand name on the Internet, became for a time one of the richest men in the world, and was crowned "the king of cyber-commerce."Yet for all the media exposure, the inside story of Amazon.com has never r...
• The Southwest Airlines Way
  
  "If you look at Southwest Airlines, and I admire what they do, they've been the most successful airline in the industry." --Gerard Arpey, CEO, American Airlines "Through extensive research Jody Hoffer Gittell gets to the bottom of what has sustained Southwest Airlines' positive employee relati...
• Fashion Retailing: A Multi-Channel Approach
  
  The only retailing book that exclusively focuses on the fashion segment of the retailing industry, its complete coverage includes the author’s personal experience, in-depth interviews with industry professionals, and a wealth of pertinent photographs, exposing fashion retailing as a “multi-channel”...
• Merchandising Math for Retailing (4th Edition)
  
  With a focus on understanding profit factors, this book provides a basic knowledge of the principles and techniques of real-world merchandising mathematics. Building on the authors' extensive retail experience, the book explains how to apply these fundamentals to realistic, everyday retail merchand...
• Lords of Finance: The Bankers Who Broke the World
  
  "A magisterial work...You can't help thinking about the economic crisis we're living through now." --The New York Times Book Review It is commonly believed that the Great Depression that began in 1929 resulted from a confluence of events beyond any one person's or government's control.

  • ISBN13: 9780143116806
  • Condition: New
• Money and Power: How Goldman Sachs Came to Rule the World
  
  From the bestselling, prize-winning author of THE LAST TYCOONS and HOUSE OF CARDS, a revelatory history of Goldman Sachs, the most dominant, feared, and controversial investment bank in the world  For much of its storied 142-year history, Goldman Sachs has projected an image of being better than its...

  • ISBN13: 9780385523844
  • Condition: New
• Socialnomics: How Social Media Transforms the Way We Live and Do Business
  
  Praise for Socialnomics"It's obvious that Erik Qualman's passion is social media."—Dan Heath, New York Times bestselling coauthor of Made to Stick and Switch"People are hot for social media . . .

  • ISBN13: 9780470638842
  • Condition: New
• Guts: 8 Laws of Business from One of the Most Innovative Business Leaders of Our Time
  
  "Read it for no other reason than to learn Bob's Seven Immutable Laws of Business. . . . This is vintage Bob-contrarian, thoughtful, and he's really fun to read."—ForbesIn this edition of Bob Lutz's bestselling account of the business philosophy with which he revolutionized Chrysler and much of the ...
• iCon Steve Jobs: The Greatest Second Act in the History of Business
  
  iCon takes a look at the most astounding figure in a business era noted for its mavericks, oddballs, and iconoclasts. Drawing on a wide range of sources, Jeffrey Young and William Simon provide new perspectives on the legendary creation of Apple, detail Jobs’s meteoric rise, and the devastating plun...

  • ISBN13: 9780471720836
  • Condition: New
• The Googlization of Everything: (And Why We Should Worry)
  
  In the beginning, the World Wide Web was exciting and open to the point of anarchy, a vast and intimidating repository of unindexed confusion. Into this creative chaos came Google with its dazzling mission--"To organize the world's information and make it universally accessible"--and its much-quoted...

  • ISBN13: 9780520258822
  • Condition: New
• Conspiracy of Fools: A True Story
  
  From an award-winning New York Times reporter comes the full, mind-boggling story of the lies, crimes, and ineptitude behind the spectacular scandal that imperiled a presidency, destroyed a marketplace, and changed Washington and Wall Street forever . . .

  • ISBN13: 9780767911795
  • Condition: New
• My Korean Deli: Risking It All for a Convenience Store
  
  This warm and funny tale of an earnest preppy editor finding himself trapped behind the counter of a Brooklyn convenience store is about family, culture and identity in an age of discombobulation.It starts with a gift, when Ben Ryder Howe's wife, the daughter of Korean immigrants, decides to repay h...

  • ISBN13: 9780805093438
  • Condition: New
• First in Thirst: How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon
  
  "Remember the Cola Wars, with Coke and Pepsi battling it out year after year for supremacy in the soft drink market? Or what about the Burger Wars, the legendary slugfests between McDonald's and Burger King? Then of course, there were the Sports Drink Wars.

  • ISBN13: 9780814410950
  • Condition: New
• Barbarians of Oil: How the World's Oil Addiction Threatens Global Prosperity and Four Investments to Protect Your Wealth
  
  An engaging look at the global oil industry and how to navigate the price volatility and new policies associated with itOil is?a constantly changing industry, and with the?recent BP oil spill in?the Gulf of Mexico, more changes are expected.?From extra equipment, higher-cost insurance, and expensive...
• The Art of the Turnaround: Creating and Maintaining Healthy Arts Organizations
  
  Many arts organizations today find themselves in financial difficulties because of economic constraints inherent in the industry. While other companies can improve productivity through the use of new technologies or better systems, these approaches are not available in the arts.
• How Starbucks Saved My Life: A Son of Privilege Learns to Live Like Everyone Else
  
  Now in paperback, the national bestselling riches-to-rags true story of an advertising executive who had it all, then lost it all—and was finally redeemed by his new job, and his twenty-eight-year-old boss, at Starbucks.

  • ISBN13: 9781592404049
  • Condition: New
• Remix: Making Art and Commerce Thrive in the Hybrid Economy
  
  The author of Free Culture shows how we harm our children—and almost anyone who creates, enjoys, or sells any art form—with a restrictive copyright system driven by corporate interests. Lessig reveals the solutions to this impasse offered by a collaborative yet profitable “hybrid economy”.
• Rigged: The True Story of an Ivy League Kid Who Changed the World of Oil, from Wall Street to Dubai (P.S.)
  
  After conquering the hallowed halls of Harvard Business School, an Italian-American kid from the streets of Brooklyn decides to take on the testosterone-fueled Merc Exchange in lower Manhattan—where billions of dollars in oil money trade hands every week and where fistfights are known to break out ...
• The Hellhound of Wall Street: How Ferdinand Pecora's Investigation of the Great Crash Forever Changed American Finance
  
  A gripping account of the underdog Senate lawyer who unmasked the financial wrongdoing that led to the Crash of 1929 and forever changed the relationship between Washington and Wall Street.
• Brand Media Strategy: Integrated Communications Planning in the Digital Era (Advertising Age)
  
  “Antony is a renaissance media executive, as clearly illustrated by his incisive, informative and very interesting take on one of the most important new media functionalities “  —Amy Falkner Associate Professor, Advertising at Syracuse University “An indispensable playbook for connecting with consum...